Ĥ Things to Know About Engaging Gen Z Your Organization Can Start a Movement #Grassroots politics definition how to87% of Gen Z are likely to share a positive opinion about companies addressing social issues, according to the 2017 Cone Gen Z CSR Study: How to Speak Z. They also expect to see political and social issues discussed on social media. Four million 17-year-olds will turn 18 by the November 2018 elections, and millennials now outnumber Gen X in the workforce. Millennials and Gen Z are particularly savvy when it comes to social media, and they are your organization’s fastest-growing constituency. 84 percent of Americans say that people are more comfortable engaging in political discussion on social media than in person. When organizing a group, it’s easier to meet them where they are. Representative Joaquin Castro (D-TX) has said, “When there’s a big vote, and I want to know what my constituents are thinking… I ask my staff for an assessment of who’s called in for it and who’s called in against it-and then I’ll usually check social media myself.” Your Advocates Already Have a Social Media HabitĪ large part of your advocate base is already on social media every day. If there are issues your organization cares about, social media is one of the most straightforward ways for constituents to inform their legislators about issues that may not always be on their radar. This is where civic engagement plays such an important role. Lawmakers have staff working for them to make sure they’re filled in on various issues, but they’re stretched thin when it comes to taking action on very specific policies. They all have profiles on these platforms because they know that their constituents do too. Elected Officials Pay Attention to Social Mediaġ00 percent of Congress uses Twitter and Facebook. Capitalize on a popular story already generating media coverage and social media engagement, and use it to get your message across. Twitter is a great way to get your supporters to pay attention to something you care about and to make it easy for them to contact their representative. Many other movements since have kickstarted on social media, including the Women’s March, the Climate March, the March for Life, and the March for our Lives campaign. It harnessed feelings that were shared among their supporters and organized them for engaging in advocacy. The Black Lives Matter movement was one of the first movements that grew on social media. Facebook and Twitter spread her message so effectively that she defeated the incumbent who had outraised her by a margin of 10-1. A video about her campaign went viral one month before the election. A tweet or Facebook status can reach a wide range of people in a short amount of time, even if the original poster doesn’t have a ton of followers.Īlexandria Ocasio-Cortez of New York’s 14th district won her bid for Congress with an aggressive grassroots campaign, using social media broadcasting to raise awareness about her platform. If 20 supporters tweet about your advocacy campaign, and they each inspire 10 of their own followers to tweet about your advocacy campaign, you then have 220 tweets about your campaign. While the term “viral” has become a bit overused, it accurately illustrates how ideas spread on social media. It Builds Movements With its Own Momentum Here are three reasons why social media is an ideal medium for grassroots advocacy. As an organization, you can use digital advocacy tools to rally your supporters and motivate them to take action through social media broadcasting. But social media makes contacting lawmakers simple and productive for constituents. Whether you’re a non-profit, a trade association, or just a company that’s interested in public policy, it can be easy to get lost in the bureaucracy of American politics. It’s never been easier to gain the attention of elected officials by tweeting at them, leaving a comment on their Facebook post, or sharing a story with them online. Social media has revolutionized how organizations influence public opinion, mobilize activists, and impact public policy decisions.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |